Bridging loans helping London prepare for the Olympics

London is gearing up for the Olympics, which are being held in London East End this summer.  This has resulted in property sales soaring in the area as development projects are taking off with vigour. The Olympic Park is based in an area that has a large number of residential properties, which will be in demand over the summer season, as people flock to see the Olympic Games for themselves. Due to the economic crisis, many investors don't have liquid cash to get their foot into the Olympic door, so they are sourcing their funds elsewhere.  Many of these investors are turning to bridging loans as a way to secure their developments and investments. The year ahead can expect increased sales in London East End along with a high number of these sales being financed through bridging loans.  This is a boost for the area, which can expect to enjoy higher property values as we get closer to the Olympics. Using bridging finance for investments such as these is a sensible option, it helps when you don't have the liquid cash in hand, enabling you to get your piece of the Olympic property boom.